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Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling by Christoph Burmann,Nicola-Maria Riley,Tilo Halaszovich,Michael Schade

Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

by Christoph Burmann,Nicola-Maria Riley,Tilo Halaszovich,Michael Schade


ISBN 13: 9783658135607

Format: Paperback (326 pages)
Publisher: Springer Gabler
Published: 04 May 2017

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Used : $6.27  
 
Used : $6.27